Newsletter
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Issue 5 - APR 2009
| QUARTERLY NEWSLETTER |
ISSUE 5 |
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| BY THE NUMBERS
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$6 Billion Amount Congressional economists project that the new energy tax credit provisions will generate in remodeling work by the end of 2010 Source: Nation’s Building News
25,000 Gallons of water per year a family of four can save by switching from standard to low-flow shower heads Source: Residential Design & Build
432,000 Projected home starts in 2009, one-fifth the number of starts in 2005 Source: Western Wood Products Association
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| RECENT PROJECT
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| BUCKHEAD EXPANSION
Like many of our clients, this young couple loved their neighborhood, but had begun to outgrow their 1950s home in the Paces Ferry area. The topography of their lot created a daylight basement on the side of the house, so a two-level addition off of the front was the best option to gain the additional space while having minimal impact on the rest of the home. The addition not only expands living space but also enhances the architectural interest and curb appeal. New siding and color scheme showcase the home's new dimensions, now beautifully framed with custom landscaping and hardscaping. A new front entry creates a defined foyer and a natural flow to the main level.
Inside, the main level addition contains a master suite for the owners with a sitting room overlooking the front yard. Downstairs on the basement level, a large living/media space opens to a custom crafts area with built-in cubbies and cabinetry, providing lots of storage for the family's hobbies.
To see more photos of this renovation project, please visit the photo gallery at www.red-level.com.
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| INDUSTRY NEWS |
| ENERGY TAX CREDITS
In the continuing effort to incentivize builders and consumers to create more energy efficient homes, the government increased the tax credits available to consumers for home improvements that enhance efficiency. Those improvements and the associated credits can be broadly grouped into two categories - traditional improvements and more progressive improvements. The state of Georgia has also established credits for progressive improvements. The table below gives an overview of the credits that are now available:
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| | Federal Tax Credit | GA State Tax Credit | | | % of Costs | Upper Limit | % of Costs | Upper Limit | Traditional Improvements Windows and Doors Insulation Roofs (Metal & Asphalt) HVAC Water Heaters (non-solar) Biomass Stoves | 30% | $1,500 | None | NA | Progressive Improvements* Solar Panels Solar Water Heaters Geothermal Heat Pumps Small Wind Energy Systems Fuel Cells | 30% | None | 35% | Solar water heating - $2,500 Photovoltaics (solar electric), active space heating and wind energy - $10,500 Geothermal heat pump -$2,000 | | * Credits are also available for new construction |
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 | Consumers can benefit from both state and federal credits, but the state credit is deducted from the total cost of improvements in the federal calculation. For example, a $6,000 solar water heater expense would look like this:
Total cost of labor and materials - $6,000
GA state tax credit (35% of total) - ($2,100) Federal tax credit (30% of total less state credit) - ($1,170) Net cost to consumer - $2,730
It's important to note that on both the state and federal level, credits cannot exceed the homeowner's total tax liability for that year. They can, however, be carried forward for up to five years on both levels.
Of course, these are just the general guidelines that have been established. Each individual's tax situation is different, and we encourage you to consult with your tax professional to determine how you could benefit from these incentives. Additional information on the specifics of qualifying work, timing restrictions and much more can be found at www.dsireusa.org and www.energystar.gov.
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Issue 4 - DEC 2008
| QUARTERLY NEWSLETTER |
ISSUE 4 |
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| BY THE NUMBERS
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40% Amount of the Planet’s Total Raw Materials Consumed Attributable to Building Industry Source: Worldwatch Institute
$40-$50 Billion Estimated Size Of Annual Green Building Market by the Year 2010 Source: McGraw Hill
1.6% Median Increase in Cost to Build Green, Leed Certified Buildings (Avg Payback Period Is Less Than 5 Years) Source: Good Energies, International Survey
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| RECENT PROJECT |
| NEW CONSTRUCTION IN MORNINGSIDE
Although renovation and new construction each bring its own set of challenges, the same necessary skill sets and experience are needed to ensure either project results in a home of exceptional quality and craftsmanship. Red Level takes this further by ensuring a design sensitive to the fabric of the existing neighborhood. Their new home in Atlanta's Morningside area showcases their expertise and commitment.
Red Level worked with Harrison Design Associates to design a plan that would seamlessly merge a new home into this tree lined neighborhood of classic bungalow and craftsman style homes. The design incorporated a flat roof on the largest section of the house and multiple ridge lines on the remainder in order to keep the overall height low, and not overwhelm the original homes in the neighborhood.
Inside, the finishes make the house. The open floor plan is visually separated by classic columns, and detailed trim and moulding in some of the common rooms. The two-story family room features a cast stone mantel and rear wall that is mostly glass, so that the manicured backyard can be enjoyed at all times.
To see more photos of this renovation project, please visit the photo gallery at www.red-level.com.
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| INDUSTRY TRENDS |
| GREEN BUILDING
Defining the Green Building movement that has gained extraordinary momentum over the last several years is no easy task. Building Green means many different things to many different groups and individuals. For a building to "officially" be deemed Green, there are different certifications that can be obtained in commercial, institutional and residential development and construction projects - Earthcraft, LEED, Energy Star and GreenPoint to name a few. But even within a particular program, there is variability. Different buildings can be given the same certification, but based on different criteria (most of the certifying organizations use a point system that rewards specific Green practices, but the certification level can be reached by obtaining the required point total through an endless combination of options). The certifications are valuable in that they create frameworks to work within, and they push builders reach for a level that's higher than they might normally reach. But good builders use a large number of green building techniques by default, because, to a large extent, building Green means building well.
Generally speaking, the goals of a Green construction project are to create a building that is: energy efficient, healthy, sustainable, resource efficient and focused on water conservation with minimal environmental impact.
There are hundreds of techniques that can be used to reach those goals, but the most basic practices are: effective site selection and building orientation, sorted/recycled deconstruction (in renovations), use of products with high recycled content and little or no harmful gas emission, installation of efficient mechanical/water systems, efficient construction techniques, and creating a tight building envelop by using high quality windows and doors and insulating/sealing appropriate gaps and penetrations.
Many homeowners think of Green Building and picture solar panels and wind turbines, and are fearful of the costs that might be incurred. While some Green choices do carry up-front expenditures, a large number of these practices can be implemented at low or no incremental cost. It's often simply a question of responsible building and product selection. In addition, there are tax credits and other financial incentives available in many areas to encourage green choices in construction - not to mention the long-term utility paybacks that will be realized by creating a highly efficient home.
In short, Green Building is carried out with an eye towards the future, focusing on long-term sustainability, health, conservation and financial stability.
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Published by Red Level
Renovations, LLC http://www.red-level.com Copyright © 2007 Red Level Renovations,
LLC All rights reserved.
800 Peachtree Street, Suite
8625, Atlanta, GA 30308 :: 404.228.2590
To subscribe,
please send an email to enews@red-level.com
To unsubscribe,
please send an email to enews@red-level.com
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Issue 3 - AUG 2008
| QUARTERLY NEWSLETTER |
ISSUE 3 |
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| BY THE NUMBERS
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-0.9% Change in nationwide remodeling expenditures from Q2 2007 to Q2 2008
Source: Harvard University Joint Center for Housing Studies
-13.2% Change in number of existing single family home sales from July 2007 to July 2008 Source: National Association of Realtors
21st Atlanta’s ranking amongst the country’s hottest job markets. The city experienced 10.3% growth in private sector jobs from 2003-2008 Source: bizjournals
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| RECENT PROJECT |
| BIGGER AND CLASSICALLY BETTER
At first glance, this Garden Hills home expansion by Red Level Renovations appears to be a straightforward second story addition, but then true craftsman architectural details come into view. Larger, tapered square columns now support the two-level front porch; a fieldstone walkway, chimney and column bases replace the original brick veneer; under-eave brackets and new windows with transoms put the finishing touches on the exterior that blends in perfectly with this charming neighborhood.
Inside, the arts and crafts details continue. During this renovation, the height of main level ceilings was raised prior to adding the second story. Existing first floor interior walls were reconfigured to create room for a richly stained wood trimmed staircase. The new piano room is separated from the foyer and living space with classic craftsman columns. Elegant moldings and dark hardwoods blend the new, modern-function family room and wet bar into this period home.
The new second level addition now contains the home's media room, three guest bedrooms and two baths. Everywhere you look, classic craftsman features provide both beauty and function.
To see more photos of this renovation project, please visit the photo gallery at www.red-level.com.
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| INDUSTRY TRENDS |
| MOVE VS EXPAND
Many of the clients that we work with come to us because they need additional space to accommodate a growing family. Most of those people have at least considered the idea of simply moving to a larger home instead of expanding their current space, but in Atlanta and across the country, more and more people are deciding to stay where they are and work with what they already have.
There are both financial and lifestyle factors that play into this decision, and today's uncertain housing market does not make it any easier. On the financial side, there is the potential sale price of the current house, the level of investment that the current neighborhood can sustain, downward pressure on existing home sale prices, realtor commissions, tighter appraisal and lending standards in the banking industry (for both home purchases and construction loans), etc.
On the lifestyle side of things, clients must weigh the time that a renovation requires and the disruption that is causes vs. the time involved in a new home search and the difficulty of finding a new neighborhood and putting the kids into new schools. A renovation also allows the clients to customize their home to their particular tastes and needs, and this is often the deciding factor that leads to a renovation instead of a move.
Each client is different, and most of these considerations are outside of our control. Our job is simply to provide as much information as possible during the evaluation process, and to create a final product that both accommodates the family's needs and puts them in a solid financial position when we are finished.
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Published by Red Level
Renovations, LLC http://www.red-level.com Copyright © 2007 Red Level Renovations,
LLC All rights reserved.
800 Peachtree Street, Suite
8625, Atlanta, GA 30308 :: 404.228.2590
To subscribe,
please send an email to enews@red-level.com
To unsubscribe,
please send an email to enews@red-level.com
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Issue 2 - MAY 2008
| QUARTERLY NEWSLETTER |
ISSUE 2 |
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| BY THE NUMBERS |
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43.6% Projected increase in U.S. home improvement spending between 2005 and 2015, from $188 billion to $270 billion. Source: Harvard University Joint Center for Housing Studies
-6.5% Change in average home sale price in Atlanta from March 2007 to March 2008 Source: S&P Case-Shiller Home Price Indices
-14.1% Change in average home sale price in 20 largest U.S. markets from March 2007 to March 2008 Source: S&P Case-Shiller Home Price Indices
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| RECENT PROJECT |
| AMERICAN FOURSQUARE IN MIDTOWN
This 1920s American Foursquare home was true to tradition and lacked the modern day amenities of ample living space, smart traffic flow and update finishes. While renovation was desperately needed, there was an overwhelming interest by the owners and Red Level in maintaining the period look, inside and out, of this home located in Atlanta's Midtown neighborhood. 
The design/build team put together a plan that would create additional space without impacting the home's visual integrity. To accomplish this, the house was expanded back and upwards, minimizing changes to its front façade. An old sleeping porch was removed, and the addition to the back of the second level made room for a new master suite with larger closet and bath, and a covered porch which overlooks the backyard.
Below, the main level's walls and staircase were reconfigured to allow for a gracious foyer with a view to the rear of the house and backyard, a larger family room, and an open kitchen and eating area. A new rear stone patio expands the home's living space into the outdoors.
Red Level took care to preserve the period look of the house by matching moulding and trim work to existing styles; installing new heart of pine hardwood flooring to match the original; and repointing an existing exposed brick chimney that is visible on all three levels. Outside, the front porch was refinished in the original style, and the exterior facing on the new addition is seamless to the original structure.
By taking advantage of potential space above and back, the team maintained the home's exterior footprint and elevations and respected the scale and character of the existing house and its neighborhood, while effectively reconfiguring and renovating existing space to provide up-to-date conveniences and more open and expansive living space.
To see more photos of this renovation project, please visit the photo gallery at www.red-level.com.
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| INDUSTRY TRENDS |
| OUTSIDE IN
One of the most significant movements in home design and remodeling over the past several years has been the open floor plan. Traditional homes with separate living spaces defined by interior walls have given way to spacious, inter-connected rooms. Closed stairwells have become open railings, kitchens now open to family rooms. Along with this trend, homeowners have tried to integrate the home's interior and exterior living spaces, or "bring the outside in". This has been accomplished through a variety of ways...from simply adding French doors and windows to exterior walls, to adding decks, patios and outdoor kitchens to the regular flow of the home.
In the past, we would see outdoor living spaces that were isolated - decks and patios that were tacked on to homes, often as afterthoughts. No longer. We now have family rooms with large door and window openings that lead to integrated porches, patios and gardens. Fully functional outdoor kitchens and showers are adjacent to courtyards and stone patios covered by wood pergolas. Often, materials and finishes from the house are used in the exterior spaces to further integrate the different living areas.
The options are endless, limited only by the imaginations of the homeowner, architect and builder. It is up to all three parties to decide how they will create a home that seamlessly integrates all living areas, and fully maximizes the potential of the property.
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Published by Red Level
Renovations, LLC http://www.red-level.com Copyright © 2007 Red Level Renovations,
LLC All rights reserved.
800 Peachtree Street, Suite
8625, Atlanta, GA 30308 :: 404.228.2590
To subscribe,
please send an email to enews@red-level.com
To unsubscribe,
please send an email to enews@red-level.com
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Issue 1 - JAN 2008
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| RANCH TO ARTS & CRAFTS
BUNGALOW
Like many of our clients, this couple needed to add
space to their existing Buckhead ranch home to
accommodate a growing family. The resulting design/build
project included a three bedroom, three bathroom second
story addition and a complete renovation to the existing
house.
By using multiple gables and flat metal porch roofs,
we were able to minimize the visual change in height,
preserving the character of this charming neighborhood.
The new second level features three bedroom suites, as
well as a central play area. Large windows and skylights
provide excellent sunlight throughout the entire
space.
The main level was opened up
to create a more welcoming floor plan. Concrete and
butcher block countertops, and staggered slate tile add
both texture and function to the newly expanded kitchen.
The new master bath beautifully blends light and dark
finishes with glass and stone tile. A sunroom was
seamlessly added to the lower master suite, creating a
wonderful sitting area.
Finally, the existing
covered front porch was expanded and features beautiful
rose and brown Crab Orchard stone facing and columns.
The back deck was converted to a screened porch,
providing the homeowners with even more outdoor living
space. Once the landscaping was done, the project was
complete, and our clients had the home we helped them
dream up months ago.
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| OUR
DESIGN/BUILD PROCESS
One of the first questions homeowners must answer
when undertaking a major renovation project is whether
they want to use a design/build firm or hire separate
architecture and construction entities. Some of our
clients come to us first, and we work with one of
several architects to create the design, and then
complete the construction. This is a design/build
process. Other clients have already had plans created by
an architect, and we are invited to be one of several
general contractors that bid on the project.
We enjoy working in either format, and there are
advantages to both, but our preference has always been a
design/build process. There are several reasons for
this. First and foremost, in a design/build process,
there is one company that is responsible for your
project from beginning to end. There is no question as
to who is responsible, and who is leading the way all
the way through to completion. Second, having the people
that will actually build your project involved in the
design of it is very advantageous. There are small
adjustments that can be made to a design that can have
large construction and costs impacts, and we identify
those when the project is still just on paper. Finally,
the pre-construction process in a design/build project
is almost always shorter than in a project that is put
out for bid, simply because the homeowner does not have
to evaluate multiple construction companies.
To learn more about our design/build process, please
click here to
visit our
website.
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Published by Red Level
Renovations, LLC Copyright © 2007 Red Level Renovations,
LLC All rights reserved.
800 Peachtree Street, Suite
8625, Atlanta, GA 30308 :: 404.228.2590
To unsubscribe,
please send an email to enews@red-level.com
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